- Analysys Mason on behalf of Cisco Systems
Midmarket enterprises strive for success in a highly competitive landscape. Being successful means consistently making smart decisions--including smart technology use. Today, technology should enable an enterprise to meet the needs of its employees and customers; in the future, it should allow businesses to make simple but value-rich changes. Implemented technology must support changes that occur in a business without increasing the risk associated with providing excellent customer service, engagement with suppliers, and many common business processes.
This white paper looks at the increasing value of video communications for midmarket enterprises. Video communications help these enterprises address their top-five information technology (IT) challenges: reliability, simplicity, security, mobility, and productivity. Although partners can deploy video communications as standalone solutions, it is best to choose unified communications (UC) platforms such as the Cisco® Business Edition 6000 that have embedded video capabilities. Even if a midmarket enterprise does not deploy video communications during an initial unified communications implementation, the enterprise will likely implement this technology within the next several years. It is quite common for enterprises to keep unified communications platforms for 10 years, so it is fiscally wise to purchase a unified communications platform that is video-ready today. In addition, midmarket enterprises can use video communications to facilitate interactions between employees and customers--a use of technology that can increase sales and levels of customer satisfaction.
Analysys Mason forecasts that revenue from video communications equipment--including hardware, software, and deployment services--for midmarket enterprises will grow at a 21-percent compound annual growth rate (CAGR) between 2012 and 2016, to US$982 million.
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